The Act requires reminder notices before a renewal payment that follows the end of a free or discounted introductory period, before a renewal that commits the consumer to 12 months or more, and at the end of each six-month period for contracts that keep rolling on. For a monthly plan that means a reminder roughly every six months; for an annual plan, reminders before each renewal, with two being the pattern most lawyers describe.
Earlier versions of the Bill fixed windows of a few days before renewal, but those were removed in 2023. Instead the business chooses a reasonable period, must state it in the key pre-contract information, and must then stick to it. A business that promises a reminder 10 days before renewal and sends it 2 days before is in breach.
Reminders must be in writing on a durable medium, such as email, with their purpose immediately apparent, and must state the renewal date, the amount and how to cancel.