Frequently asked questions
Short answers, each with its own page you can share.
- When do the new UK subscription rules start?
They are due to apply to subscriptions taken out on or after 1 January 2027, if Parliament approves the draft regulations.
- Do the rules apply to subscriptions I already have?
No. Only subscriptions entered into on or after 1 January 2027 are covered, even if an older one renews after that date.
- What is the free trial rule?
Businesses must remind you before a free or discounted trial turns into a paid subscription, and you get 14 days to cancel after it converts.
- What is the renewal cooling-off period?
A fresh 14-day window to cancel and get money back after a trial converts or a contract of 12 months or more auto-renews.
- Which subscriptions are excluded from the rules?
Phone and broadband, energy and water, insurance and financial products, healthcare, package travel, childcare, gambling, housing rental, dated events and some charity memberships.
- How do I cancel a subscription under the new rules?
If you signed up online you must be able to cancel online, in a straightforward way, without steps that are not reasonably necessary.
- What if a company refuses to let me cancel or keeps charging me?
Complain in writing, stop the payment with your bank, and escalate to Citizens Advice or a dispute scheme. The CMA can fine businesses that break the rules.
- Do the rules apply to businesses outside the UK?
Yes, if the business is selling to consumers in the UK, wherever it is based.
- How many reminders must a business send, and when?
Before a trial converts, before a 12-month-plus renewal, and at least every six months on rolling plans. The exact timing is set by the business and must be stated up front.
- Is this site official, and is it legal advice?
No and no. It is an independent information site. Always check GOV.UK and the legislation, and talk to a solicitor for your own situation.
Based on reports of the government's draft rules and guidance (19 October 2026). Last checked on 24 October 2026. The rules still need parliamentary approval and could change. Not legal advice. Check the official sources.